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Web Design · Pink Frog StudioThis website wasbuilt to win work.
The Moore & Franks site you're on was designed and built by Pink Frog Studio— an Exeter web design studio building fast, custom websites for ambitious businesses across Devon and the South West. Here's how it came together.
A specialist that deserved to look like one.
Moore & Franks are a family-run exterior-cleaning firm based in Topsham, Exeter — roof cleaning, render cleaning, gutter clearance, soft wash and DOFF chemical cleaning, with 25 years behind them and £5 million of public liability cover.
The work is premium and the reputation is real, but the old site didn't say so. They needed a website that read as credibly as the business itself: something that builds trust on first visit, proves the work with their own photography, and ranks strongly for the searches that bring jobs in across every town in Devon.
Premium, trustworthy, fast, and built to be found. That was the brief.
The Moore & Franks homepage — designed & built by Pink Frog Studio.
The craft under the bonnet.
A premium redesign
A confident, modern site that looks the part of a 25-year, fully-insured specialist — not a templated trades page. Considered typography, generous space, and a calm navy-and-cyan identity built to win trust on first visit.
Droplet-wipe before / after hero
A signature interactive hero where you drag a droplet handle to reveal the before-and-after on real Moore & Franks roofs — the proof front and centre, not buried in a gallery.
312 SEO landing pages
A full service × location matrix — every service written uniquely for every area across Devon. Local, specific, useful copy engineered to rank for the searches that actually bring work in.
19 bespoke icons
A cohesive family of custom-drawn service icons — roof, render, gutters, soft wash, DOFF and more — made for this brand, never stock clip-art.
Real-photo proof wall
"Our photos. Our roofs. No stock images." A proof wall and gallery built entirely from Moore & Franks' own work, with a full-screen lightbox so every result can be seen up close.
Gold-star review system
A clean, credible review display with a gold-star rating treatment — social proof presented clearly and built ready for an ongoing review pipeline.
Accessible motion
Tasteful movement throughout that fully respects prefers-reduced-motion — every animation collapses to a calm static state for visitors who ask for it.
A fast custom Next.js build
No WordPress, no page-builder bloat. A hand-built Next.js site that is quick to load, easy to extend, and engineered to stay fast as it grows.
Custom-built. No shortcuts.
Every Pink Frog site is hand-built — here on Next.js, with bespoke components, real content and real imagery throughout. No off-the-shelf theme, no page-builder, no stock photos standing in for the work.
The result is a site that's fast, easy to grow, and built to keep earning its place in search — a foundation Moore & Franks can build on for years, not a template they'll outgrow in one.
That's the kind of work we do. If you'd like the same for your business, we'd love to talk.
Want a website that wins you work?
Pink Frog Studio designs and builds fast, custom websites for businesses across Devon and beyond. Tell us what you're building.